Why Does Anyone Abandon Their Online Shopping Cart?
You spend a lot of time putting tools in place to solve your abandoned cart issues. That’s good. But do you know why it is happening?
Why Are Customers Leaving Their Carts?
The other day, we were doing our grocery shopping. At one point, we walked by a full cart sitting all by itself in the aisle.It was full to the brim. Now that person may have been somewhere else picking up that one thing they forgot and didn’t want to push the load through the store.
Yet, it might have been something else.
When this happens in the physical world, well, the reasons are probably few.
Maybe they realized they forgot their money or card.
Or perhaps they got a sudden, emergency call.
It is unlikely that they were cruising along and realized that all the products in their cart sucked. Or that they were they standing in a long checkout line and got tired of waiting.
Unfortunately, when this happens, some poor store employee has to put everything back. (And hopefully there wasn’t any ice cream in that cart.)
What Research Tells Us About Online Abandoned Carts
I spend some time on Google reading a few articles on why people abandon their carts. Most of them talked about the same issues. From reading that content, and several different surveys, this is what I found.I start with the most likely reason and work my way down, averaging what I found).
Unexpected shipping or other additional costs The need to create a user account Leaving the cart to do more research Hesitant to purchase for security reasons Unclear or too long of a checkout process Unavailability of express shipping Errors and other technical issues with the website Dissatisfaction with return policy Payment declined
These issues may or may not beThis post was originally published on this site