People of WordPress: Robert Cheleuka

People of WordPress: Robert Cheleuka

You’ve probably heard that WordPress is open-source software, and may know that it’s created and run by volunteers. WordPress enthusiasts share many examples of how WordPress changed people’s lives for the better. This monthly series shares some of those lesser-known, amazing stories.

Meet Robert Cheleuka

Robert is a self-taught graphic and motion designer turned web designer (and aspiring web developer) from Malawi, Africa. Over the years, he has grown fond of WordPress and has become a loyal user. Still, the journey is rough.

Robert CheleukaMalawi

Malawi is one of the poorest countries in the world. A tiny landlocked country with a population of 17 million, it’s largely rural and still considered a developing country. The average entry-level monthly pay for most skilled jobs is about $110. If you’re employed full-time in the creative industry and if you’re very lucky, you might be able to earn more than that. Employees earning more than $300 a month are rare to non-existent.

Robert has been a freelance graphic designer since about 2011. He started by doing gigs from his dorm in college and from home. Earnings from his freelance jobs increased his interest in entrepreneurship and he started to consider starting his own creative agency.

How Robert was introduced to WordPress

Robert first came into contact with WordPress in 2014 when he and a friend started a local tech blog. Before that, all he knew was basic, outdated HTML from high school and some knowledge of Adobe Dreamweaver. They decided to use WordPress, and their new blog looked like it came from the future. They used a theme from the repo and got such positive feedback from the blog they decided to open a content and media publishing agency.

While they got a few web redesign jobs thanks to the exposure the blog brought,


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People of WordPress: Robert Cheleuka

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