How I Built It: 2019’s Best Trade Secrets

How I Built It: 2019’s Best Trade Secrets

This week, I’m sharing with you the best advice I got throughout Season 6 of my main podcast, How I Built It. Over the course of about 10 minutes, we’re going to distill all of that advice into 3 overarching themes. Take a listen to find out what they are. Here are the best trade secrets of 2019. Listen to the episode.

Hey everybody and welcome to a bonus episode of How I Built It, the podcast that asks, “how did you build that?” We’re currently in-between seasons now, but that doesn’t mean the episodes have to stop. You’ll get 2 bonus episodes before season 7, and this first one covers my favorite trade secrets from Season 6. I’ll go over the 3 biggest takeaways from the first half of this year, and what we can look forward to in Season 7.

Listen to Your Customers

Far and away the advice that came up the most, as far as “trade secrets” go, is to listen to your customers. Nathalie Lussier was the first to mention it this season, and she made an important distinction – listen to how they are using the product.

Similar ideas were echoed by Mike McDermont of FreshBooks, Yuri Popov, and Steph Scappa. They all talked about how being open to customer feedback has made their products better. So trade secret number 1 for 2019:

Listen to Your Customers. It will improve your product.

Release Early, and Often

I think something that goes hand-in-hand with that is the second biggest trade secrets from this season: get a product out there as fast as possible. Jan Theiliman, Andre Gagnon, and James Kemp al said this in one way or another. I think Andre put it most succinctly when he said, “done is better than perfect.”


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Joe Casabona

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How I Built It: 2019’s Best Trade Secrets

by Joe Casabona time to read: 1 min
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